ABOUT SARELLY

Spiced-up beauty from Mexico

WHAT IS SARELLY?

SARELLY is a proudly Mexican brand, built around the vibrant community of our Co-Founder and Creative Director, Anna Sarelly — the #1 premium beauty creator in Mexico. Launched in 2021, we quickly became the leading Mexican premium brand in online sales.

From fashion accessories to high-performance, clean beauty, SARELLY celebrates Latin identity, culture, and creativity. Designed for a new generation of Hispanic Gen Z consumers, we create products that are bold, joyful, and unapologetically expressive — proving that Mexican beauty and creativity are globally aspirational.

Sarelly’s pick

"At SARELLY, we embrace our over the top energy, turning our spice into our strongest differentiator."

Proudly Made in Mexico
Cruelty Free

ABOUT THE FOUNDERS

Anna began her journey as a beauty content creator over 11 years ago while studying industrial design. Early on, she faced skepticism about Mexican brands and set out to prove that Mexican culture and creativity are globally relevant and deeply aspirational.

Remi, Sarelly’s co-founder, spent over a decade in the global beauty industry at L’Oréal and Coty. Sharing Anna’s passion for cosmetics as tools of identity and confidence, he had long dreamed of creating a genderless bag brand—a dream realized in 2021 when they launched SARELLY SARELLY with nopal leather bags crafted by Mexican artisans.

Accessories were just the beginning. After proving they could build a premium brand with cultural relevance, Anna and Remi returned to their true passion: beauty and makeup. Today, SARELLY unapologetically celebrates Latin identity through joyful, high-performance beauty.

Beauty

Anna’s Picks

Accessories