BORN IN MEXICO. MADE TO GO GLOBAL.

SARELLY is now at Target Beauty Studio.

A major moment for Mexican beauty. SARELLY has officially joined Target Beauty Studio. This launch marks a major milestone in SARELLY’s journey, bringing our drama-proof formulas, bold personality, and extra sazón from Mexico City to more than 600 Target stores across the U.S.


Find us at Target Beauty Studio and Target.com

SARELLY PRODUCTS AT TARGET
FIND SARELLY IN TARGET STORES

OUR DRAMA

More drama. More beauty. More SARELLY.

SARELLY was born in Mexico City with a belief that the beauty, creativity, and culture we grew up with deserve a bigger place in the global beauty conversation.


For us, beauty has always been about more than products—it’s about entertainment. We turn our rituals, humor, and lifestyle into high-performance makeup, creating cultural moments like Drama en la Chamba, our original short-form telenovela watched by millions.

WATCH THE DRAMA

And yes, we're bringing all that culture, performance, and drama with us to Target.

Your Sarelly favorites. Now at Target.

Eyes

Drama-proof formulas meet Cow Lashes, Horse Lashes, La Mil Sombras & more

Lips

Telenovela, Buchon and more main-character essentials.

SARELLY ICONS

Lavadero and more of the products our community made iconic.
FIND SARELLY IN TARGET STORES

This is just the beginning.

SARELLY PRODUCTS AT TARGET